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Content Management Foundations for Small Business Owners

Master the Art of Online Marketing in 6 Weeks

Bilingual Course in English and Farsi | Weekly Live Sessions | Practical Training

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Course Overview

Effective content management is essential for maintaining a dynamic and engaging online presence. The Content Management Foundations course at Green Trail Academy provides hands-on training in using popular Content Management Systems (CMS) like WordPress, Joomla, and Drupal.

Over 4 weeks, this course offers a blend of weekly asynchronous live sessions, detailed video tutorials, and practical exercises. Our bilingual instructors ensure you gain the skills to manage and update digital content efficiently.

Who Should Enroll?

Website Administrators

Manage and update websites without relying on developers.

Small Business Owners

Take control of your online content and presence.

Marketing Professionals

Learn to manage digital campaigns directly through CMS platforms.

Content Creators

Understand how to optimize and publish your content effectively.

Aspiring Web Managers

Start a career in website and content management.

What You'll Learn

1

  • Understanding CMS and their importance
  • Overview of popular CMS platforms
  • Choosing the right CMS for your needs

2

  • Installing and setting up WordPress
  • Exploring the WordPress dashboard
  • Themes and customization
  • Creating pages and posts

3

  • Organizing content with categories and tags
  • Media management (images, videos, documents)
  • Implementing SEO best practices
  • Scheduling and publishing content
  •  

4

  • Extending functionality with plugins
  • Essential plugins for security, SEO, and performance
  • Managing comments and user interactions

5

  • Overview of Joomla and Drupal interfaces
  • Key differences and use cases
  • Basic setup and content creation

6

  • Using page builders and custom themes
  • Basic HTML and CSS for customization
  • Ensuring responsive and mobile-friendly design

7

  • Regular updates and backups
  • Security best practices
  • Troubleshooting common issues

8

  • Developing a content plan
  • Analyzing content performance
  • Adapting to audience feedback

Outcomes

By the end of this course, you will be able to:

  • Confidently manage and update website content using CMS platforms.
  • Customize the look and feel of your website to align with your brand.
  • Implement SEO strategies to improve website visibility.
  • Ensure your website is secure and well-maintained.
  • Develop a content strategy that engages your audience.
  • Reduce reliance on external developers, saving time and resources.

Program Includes:

  • Asynchronous Learning: Access readings and assignments on your schedule.
  • Synchronous Learning: Participate in weekly live sessions with expert instructors.
  • Hands-On Projects: Apply your learning to real-world scenarios.
  • Bilingual Delivery: Fully translated materials and support in English and Farsi.
  • Resource Library: Access to templates, guides, and recommended tools.
  •  

Why Choose Green Trail Academy?

At Green Trail Academy, we are dedicated to providing an accessible and practical learning experience. Our bilingual approach bridges the language gap, ensuring you can learn effectively in your preferred language.

Here’s why our students choose us:

  • Practical Focus: Emphasis on real-world applications and skills.
  • Bilingual Flexibility: All materials and support available in English and Farsi.
  • Expert Instructors: Learn from professionals with extensive industry experience.
  • Supportive Community: Engage with peers and instructors through interactive sessions.
  • Flexible Learning: Online format designed to fit your busy schedule.

Enrollment Details

  • Course Duration: 6 weeks
  • Start Date: Every month
  • Course Fee: CAD $3,999 (Payment plans available)
  • Prerequisites: No prior experience required.
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How to Enroll

    1. Register Online: Complete the registration form on our website.
    2. Choose Payment Option: Select a payment plan that suits you.
    3. Confirm Enrollment: Receive a confirmation email with course access details.
    4. Begin Learning: Start your journey towards digital marketing mastery.

What Our Graduates Have To Say

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Mehdi K

E-commerce Entrepreneur, Vancouver, Canada

“The Content Management Foundations course helped me take control of my website without always relying on developers. The hands-on training and weekly live sessions were incredibly helpful.”

Elham G

Boutique Owner

“I was intimidated by managing my website, but this course made it straightforward. I can now update my site confidently, and the bilingual instruction was a huge plus.”

Group 26 CopyCreated with Sketch.

FAQ

Is this course suitable for beginners?

Yes, the course is designed for individuals with basic computer skills and no prior experience with CMS platforms.

We recommend dedicating 6-8 hours per week, including live sessions and assignments.

Not necessarily. We’ll provide access to practice environments, but having your own site can enhance your learning experience.

The course focuses on using CMS platforms without coding, but basic HTML and CSS are introduced for customization purposes.

More Information?

Fill out your details and we will get back to you as soon as possible.
Group 6 CopyCreated with Sketch.

More Information?

Fill out your details and we will get back to you as soon as possible.