Fundamentals of Digital Marketing for Small Businesses

Master the Art of Online Marketing in 10 Weeks (96 Hrs)

Weekly Live Sessions | Flexible Online Learning | 2 weeks of Practicum

Course Overview

In today’s digital age, mastering online marketing is essential for small businesses and professionals who want to grow and stay competitive. The Fundamentals of Digital Marketing course at Green Trail Academy provides a comprehensive introduction to the strategies, tools, and techniques needed to succeed in today’s online marketplace.

This 10-week (96-hour) online program includes:

  • 8 weeks of structured training & learning through weekly live sessions, engaging video lectures, and interactive exercises.

  • 2 weeks of practicum, where participants work hands-on to develop a comprehensive digital marketing plan tailored to their own business.

  • Practical coverage of SEO, social media marketing, paid advertising, email marketing, and content strategy.

  • Real-world applications with step-by-step guidance from experienced instructors.

By the end of the program, participants will leave with both the knowledge and a ready-to-implement marketing plan designed to help their business thrive in the digital landscape.

Who Should Enroll?

Business Owners

Enhance your online presence, attract more customers, and use proven digital strategies to grow your business.

Marketing Professionals

Stay ahead of the curve by mastering the latest tools, platforms, and techniques that drive measurable results.

Entrepreneurs

Learn how to effectively market your startup or online venture, from building brand awareness to generating consistent leads.

Students and Career Changers

Build a strong foundation in digital marketing and gain practical skills to launch or pivot into a high-demand career.

Service Providers

Expand your client base by learning how to promote your services online and position yourself as the go-to expert in your field.

Freelancers & Consultants

Increase your visibility, attract higher-paying clients, and scale your services by leveraging targeted digital marketing campaigns.

What You'll Learn

1

  • Understanding the digital marketing landscape
  • The role of digital marketing in business growth
  • Setting SMART marketing goals

2

  • Keyword research and optimization
  • On-page and off-page SEO techniques
  • Technical SEO fundamentals
  • Tools for monitoring SEO performance

3

  • Developing a content strategy
  • Creating engaging and shareable content
  • Blogging best practices
  • Visual content creation (infographics, videos)

4

  • Leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter
  • Building and engaging your audience
  • Social media advertising strategies
  • Measuring social media ROI
  •  

5

  • Building an email list
  • Crafting effective email campaigns
  • Personalization and automation
  • Analyzing email marketing metrics

6

  • Introduction to Pay-Per-Click (PPC) advertising
  • Google Ads and social media advertising platforms
  • Creating effective ad campaigns
  • Budgeting and bid management

7

  • Setting up Google Analytics
  • Tracking and interpreting key metrics
  • Conversion rate optimization
  • Data-driven decision making

8

  • Integrating all channels into a cohesive strategy
  • Case studies of successful digital marketing campaigns
  • Developing a personalized action plan

Outcomes

By the end of this course, you will be able to:

  • Develop a comprehensive digital marketing strategy tailored to your business goals.
  • Effectively manage online advertising campaigns on Google, Facebook, and Instagram.
  • Utilize SEO and content marketing to increase website traffic.
  • Master email marketing, automation, and customer retention techniques.
  • Build brand awareness and engage with your target audience on social media.
  • Achieve job security and career advancement with high-demand skills in digital marketing.

Program Includes:

  • Asynchronous Learning: Complete readings and assignments on your own time.
  • Synchronous Learning: Join live sessions with expert instructors, participate in Q&A, and get real-time feedback.
  • Project-Based: Create real-world marketing campaigns for your small business.

Why Choose Green Trail Academy?

At Green Trail Academy, we are committed to providing a personalized and accessible learning experience, ensuring every student can excel, regardless of their background. Our bilingual approach (English & Farsi) bridges the gap for learners with diverse language needs, making digital marketing skills more accessible to everyone.

Here’s why our students love Green Trail Academy:

e’s why our students love Green Trail Academy:

  • Tailored for Small Business Owners: Our course focuses on strategies that will drive growth for small businesses.
  • Job-Focused Training: Our program is designed to help you secure better job opportunities, get promoted, or grow your business.
  • Industry-Experienced Instructors: Learn from professionals actively working in the digital marketing space.
  • Interactive Learning Environment: Participate in live Q&A sessions and peer discussions.

Enrollment Details

  • Course Duration: 10 weeks (8 + 2)
  • Start Date: Every month
  • Course Fee: CAD $3,975 (Payment plans available)
  • Prerequisites: No prior experience required.

How to Enroll

    1. Register Online: Complete the registration form on our website.
    2. Choose Payment Option: Select a payment plan that suits you.
    3. Confirm Enrollment: Receive a confirmation email with course access details.
    4. Begin Learning: Start your journey towards digital marketing mastery.

What Our Graduates Have To Say

Group 26 CopyCreated with Sketch.

Nima H

Small Business Owner, Vancouver, Canada

“Green Trail Academy’s Digital Marketing course was exactly what I needed to scale my small business. The bilingual format made the content so accessible, and I loved the practical projects.”

Sara M

Digital Marketing Specialist

“This course helped me land a full-time role in digital marketing. The live sessions with the instructors were invaluable, and being able to learn in Farsi gave me a huge advantage!”

Group 26 CopyCreated with Sketch.

FAQ

Is this course suitable for beginners?

Yes, the course is designed for both beginners and those looking to refresh their knowledge.

 

We recommend dedicating 6-8 hours per week, including live sessions and assignments.

Yes, the entire course is fully bilingual. You can choose whether to study in English or Farsi, and you will have access to all materials in both languages.

Our live sessions are designed for hands-on learning. You’ll have the opportunity to ask questions, participate in discussions, and get feedback directly from our expert instructors.

More Information?

Fill out your details and we will get back to you as soon as possible.
Group 6 CopyCreated with Sketch.

More Information?

Fill out your details and we will get back to you as soon as possible.